GETInsights3 credits

Similar accounts

GET https://api.instagramapi.dev/v1/insights/profile/similar

Finds businesses/creators similar to a seed account: we search Instagram by the account's category/name, then AI-rank candidates by niche, business type, and audience fit. Cost: 3 credits.

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Parameters

NameTypeRequiredDescription
handlestringyesAn Instagram account. Accepts a username (`nike`), a numeric user id (`13460080`), or a full profile URL (`https://instagram.com/nike`). We resolve it automatically.

Example request

curl "https://api.instagramapi.dev/v1/insights/profile/similar?handle=nike" \
  -H "Authorization: Bearer $INSTAGRAMAPI_KEY"

Try it

Live request · uses 3 credits

Example responses

Switch tabs to see the body shape for success and each error status.

{
  "data": {
    "seed": {
      "username": "nike",
      "category": "Sportswear"
    },
    "search_query": "Sportswear",
    "similar": [
      {
        "username": "adidas",
        "full_name": "adidas",
        "similarity": 95,
        "why": "Direct competitor in global sportswear"
      },
      {
        "username": "underarmour",
        "full_name": "Under Armour",
        "similarity": 88,
        "why": "Performance apparel, similar audience"
      }
    ]
  },
  "meta": {
    "endpoint": "insights/profile/similar",
    "request_id": "req_3f8a1c9e",
    "credits_charged": 3,
    "credits_remaining": 4987,
    "ms": 412
  }
}

Response fields

Fields returned under data on a 200 response. Every response also includes a meta object with billing info.

FieldTypeDescription
seedobjectThe account you searched from.
seed.usernamestringAn account's @handle.
seed.categorystringThe seed account's business category.
search_querystringThe query we used to find candidate accounts.
similararray<object>Ranked accounts similar to the seed.
similar[].usernamestringAn account's @handle.
similar[].full_namestringThe account's display name.
similar[].similaritynumberSimilarity score to the seed (0–100).
similar[].whystringWhy this account is considered similar.