GETInsights3 credits
Similar accounts
GET https://api.instagramapi.dev/v1/insights/profile/similarFinds businesses/creators similar to a seed account: we search Instagram by the account's category/name, then AI-rank candidates by niche, business type, and audience fit. Cost: 3 credits.
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Parameters
| Name | Type | Required | Description |
|---|---|---|---|
| handle | string | yes | An Instagram account. Accepts a username (`nike`), a numeric user id (`13460080`), or a full profile URL (`https://instagram.com/nike`). We resolve it automatically. |
Example request
curl "https://api.instagramapi.dev/v1/insights/profile/similar?handle=nike" \
-H "Authorization: Bearer $INSTAGRAMAPI_KEY"Try it
Live request · uses 3 creditsExample responses
Switch tabs to see the body shape for success and each error status.
{
"data": {
"seed": {
"username": "nike",
"category": "Sportswear"
},
"search_query": "Sportswear",
"similar": [
{
"username": "adidas",
"full_name": "adidas",
"similarity": 95,
"why": "Direct competitor in global sportswear"
},
{
"username": "underarmour",
"full_name": "Under Armour",
"similarity": 88,
"why": "Performance apparel, similar audience"
}
]
},
"meta": {
"endpoint": "insights/profile/similar",
"request_id": "req_3f8a1c9e",
"credits_charged": 3,
"credits_remaining": 4987,
"ms": 412
}
}Response fields
Fields returned under data on a 200 response. Every response also includes a meta object with billing info.
| Field | Type | Description |
|---|---|---|
| seed | object | The account you searched from. |
| seed.username | string | An account's @handle. |
| seed.category | string | The seed account's business category. |
| search_query | string | The query we used to find candidate accounts. |
| similar | array<object> | Ranked accounts similar to the seed. |
| similar[].username | string | An account's @handle. |
| similar[].full_name | string | The account's display name. |
| similar[].similarity | number | Similarity score to the seed (0–100). |
| similar[].why | string | Why this account is considered similar. |